How to Market Your Wreath Business on Social Media Like a Pro

How to Market Your Wreath Business on Social Media Like a Pro

If you're a wreath maker looking to grow your business, social media can be one of your most powerful tools. With the right strategy, you can showcase your beautiful designs, connect with new customers, and build a loyal community. Here’s how to turn your social feeds into a thriving marketing channel — no marketing degree required.

Start with a Clear Brand Identity

Before you hit “post,” get clear on what makes your wreath business unique. Is your style rustic and farmhouse-inspired? Bold and seasonal? Do you specialize in grapevine wreaths, mesh designs, or dried florals? A strong, cohesive brand makes your content instantly recognizable — and memorable.

🛒 Product Tip: Choose a signature base like our DIY Wreath Bases to help establish your look. It’s a great way to create consistency your followers will love.

Choose the Right Platforms

Spend your energy where it counts. For most wreath makers, that means:

• Instagram for eye-catching photos and stories

• Pinterest for DIY inspiration and seasonal traffic

• Facebook for community engagement and live events

Start with one or two platforms you enjoy using — then expand as you grow.

Share Stunning Visual Content

Great photos and videos go a long way. Use natural light and clean backgrounds to highlight the texture, color, and detail of your wreaths. Don’t forget to show the “making of” — process videos are a favorite with craft-loving audiences!

📸 Pro Tip: Try using a simple ring light and tripod to get consistent results without hiring a photographer.

Be Social — Not Just Promotional

Talk with your followers, not just at them. Reply to questions, thank them for their support, and ask what they want to see more of. This kind of engagement builds trust and keeps people coming back for more.

💬 Try posting questions like: “Which summer ribbon combo should I use next?” or “What’s your must-have for a patriotic wreath?”

Use Hashtags with Purpose

Hashtags help you get discovered. Mix popular tags (#FrontDoorGoals, #DIYWreath) with niche ones specific to your audience. Don’t forget seasonal or trending hashtags too — they’re great for gaining visibility at just the right time.

Collaborate and Grow

Teaming up with other creatives or brands in the home decor space can introduce your wreaths to a whole new audience. Think joint giveaways, guest lives, or featuring each other’s work in stories.

✨ Collaborations not only grow your reach — they build relationships that fuel creativity.

Track and Tweak Your Strategy

Don’t just guess what’s working — take time to check your analytics. See which posts are getting the most saves, shares, or replies. Use those insights to create more content your audience loves.

📈 Look for patterns in your top-performing posts to fine-tune your approach.

Want Help Taking Your Wreath Business to the Next Level?

If you're ready to grow beyond social media and build a thriving, sustainable business, we highly recommend The Growth Thread. Their expert team supports creative entrepreneurs like you with tailored strategies, marketing insights, and done-with-you services designed to help your business thrive.

Whether you’re stuck on content planning, branding, or customer growth — The Growth Thread can help turn your passion into a powerful business.

Keep Creating — and Keep Sharing!

Social media marketing doesn’t have to be overwhelming. With the right tools, clear branding, and a little consistency, you can build a thriving wreath business and connect with people who love your work. So show up, get creative, and don’t be afraid to ask for support when you need it — you’ve got this!

Need help picking wreath supplies that photograph beautifully? Browse our newest florals, bases, and ribbons here!